Mediaticca recently worked with a technology company looking to improve their LinkedIn Ads campaign. The company wanted to reach and engage a specific target audience of IT professionals and decision makers, and generate more leads for their B2B software products.
To help the company achieve these goals, Mediaticca used AI to personalize the content of the LinkedIn Ads and optimize the targeting and placement of the ads. By analyzing data about the target audience's characteristics and professional interests, Mediaticca was able to create ads that were highly relevant and engaging to the individual viewer.
The results of this strategy were impressive. The company saw a 25% increase in ad recall lift, a 30% increase in brand awareness lift, and a 35% increase in purchase intent lift. This meant that more people remembered seeing the ad, were aware of the brand, and expressed an intention to purchase the company's products.
In addition to these improved ad performance metrics, the company also saw a 25% increase in CTR and a 30% increase in conversion rates. This resulted in a lower CPC and a higher ROI for the LinkedIn Ads campaign.
Overall, by using AI to personalize the content of the LinkedIn Ads and optimize the targeting and placement, Mediaticca was able to help the technology company reach and engage their target audience, generate more leads, and improve the effectiveness of their LinkedIn Ads campaign. These leads were then nurtured through the sales funnel and converted into paying customers, helping the company achieve their business objectives.