Mediaticca was able to help a B2B company improve their Google Ads campaigns by using AI to analyze data about their target audience and their search habits. This helped the company identify the most relevant keywords and ad placements, resulting in higher quality scores, higher conversion rates, and a higher return on investment.
To optimize the company's Google Ads campaigns, Mediaticca first analyzed data about the target audience, such as their age, location, interests, and search behavior. This helped the team understand the types of products and services that the audience was interested in, as well as the most effective ways to reach them.
Based on this data, Mediaticca was able to recommend specific keywords and ad placements that would be more likely to be seen and engaged with by the target audience. The team also used AI to track and analyze the performance of the ads, identifying any areas for improvement and making ongoing adjustments as needed.
Overall, the use of AI helped the B2B company achieve better results from their Google Ads campaigns, resulting in more leads and ultimately more paying customers. By optimizing the targeting and placement of their ads, the company was able to reach a wider audience and drive more traffic to their website, ultimately leading to increased sales and a higher return on investment.
Mediaticca was able to help the company improve their ad performance significantly. The company saw a 20% increase in their quality scores, which resulted in a 25% decrease in their cost-per-click (CPC). This helped the company get more value for their ad spend and reach more potential customers.
In addition to improving the company's quality scores, Mediaticca was also able to increase the company's conversion rates by 30%. This meant that more people were taking the desired action (such as filling out a form or signing up for a trial) after clicking on the ad. This was a significant improvement for the company, as it meant that they were able to generate more leads and ultimately convert more of those leads into paying customers.
Finally, Mediaticca was able to help the company achieve a higher return on investment (ROI) from their Google Ads campaigns. The client saw a 40% increase in their ROI, which was a significant improvement and helped the company get more value for their marketing budget.
Overall, by leveraging AI to optimize the company's Google Ads campaigns, Mediaticca was able to help the B2B company achieve significant improvements in their ad performance.